Have you noticed that Google is giving more room in the search engine results pages (SERPs) website titles?
What does that mean for SEOs like me? It allows us to have 17% more pixels to work in informative, compelling page titles. That boils down to about 2-3 more characters, depending on which characters are used overall. (Google uses Arial font format.)
That means, we've got a little more room to carefully and accurately describe what your webpages offer to help increase click-through-rate (CTR).
Did Google increase the description length, too? Not so far, but with the significant increase in width of the left SERP column, it looks a little odd to truncate the meta descriptions in the middle of the second line. I'm anticipating Google will finalize the column width change affecting the titles, first, and then allow the descriptions to fill in, as well.
Yes, actually. Google also is now changing it's cut-off point to break at whole words. This means some of the results are quite a bit shorter, depending upon content. It also means a cleaner overall look for your brand's results.
Another reported change is that in a branded search (one where a searcher uses your brand's name in her search, i.e., "Darcy Staley SEO for You"), Google is adding in the brand to the end of the title. Since this often means the result is too long to be displayed, the page title is being truncated, instead.
What does this mean for you?
If you are working with me (or another experienced SEO), you don't have to worry. I test all my titles (URLs, and descriptions) before sending them to you for review and approval. Testing them gives us the best chance of passing Google's changes, and displaying just as we intend.
All in all, Google's update to add longer titles to its search results pages is a great change for searchers. SEOs and brands can definitely use this change to benefit the information available in their titles on SERPs.