3 Content Marketing Principles to Take Advantage of in 2015
Only have time for the take-away quick tip? Relevant, quality, well-keyworded content serves your customers and builds your business.
The following 3 content marketing principles are my condensed versions of tips from a Constant Contact article by Dave Charest. I have edited them keeping them relevant for you and your industry.
Principle #1: Content (Still) Is King.
Consider why and how you use the Internet. Most people search for it, consume it and share it. Producing quality content is what keeps you, and your business, in the conversation.
Principle #2: Content gives you and your clients an advantage.
Quality content meets the needs of your audience and builds your reputation as a reliable resource among search engines, like Google, Bing and Yahoo!. These provide more search results to a wider audience of potential customers.
When your audience is ready to make a purchase, where do you think they’ll turn? To the source of quality content, of course.
Principle #3: Content opens up new opportunities.
As you consistently provide quality content, you not only demonstrate your expertise, and build your reputation, but you also create a valuable resource for you.
Your content becomes a useful asset to provide:
Leverage in partnership or business negotiations
Professional networking connections as an authority among peers and in your industry, to pursue speaking opportunities during conferences or to provide content for industry blogs, magazines or journals.
A library of resources to train employees or even clients.
Derived from an article by Dave Charest for Constant Contact.