2015 is the year for businesses to connect with and grow communities through social media.
Here’s the breakdown for Social Media Management, with a nod to Nate of Simply Measured. (Click and scroll to download the full PDF here.)
Social audiences have grown and they’re excited to engage with branded messaging.
#10 Instagram is here to stay.
Tag popular user handles
Tag a location
Use at least one hashtag
#9 Research Facebook Behaviors
Research Facebook Behaviors, which targets users’ likelihood of buying and IDs users who have taken action.
#8 Share news with Facebook Trending Topics
Create in-the-moment content using relevant keywords and/or hashtags.
Watch FB Techwire for breaking news.
#7 Engage across channels
Request clicks, opinions, images, etc., in a hashtag-centric conversation.
Measure across channels to optimize performance and engagement.
#6 Connect with influencers
Reach, Relevance and Resonance indicate an "influencer".
Connect with them via email and social media channels.
#5 Build up corporate YouTube channel
Create videos around 60 seconds - viewers tend to click away after 90 seconds.
Increase email marketing click-throughs by including a video.
Test posting snippets of videos on Instagram & Vine & Twitter Video.
#4 Consider podcasting to humanize your brand/message.
Coordinate your own podcast w/ social media - OR -
Advertise on a popular podcast which shares your target audience.
#3 Live in the moment
Join the conversations & share relevant events, hashtags, comments, etc.
Tweak focus to match your brand/audience.
#2 Customer Service is penultimate offering
Create dedicated customer service handle with regular hours to manage and meet expectations.
Focus on response time, create and measure goals.
#1 Track performance
Determine goals unique to organization (raise brand awareness, drive social audience to site, increase engagement, etc.).
Measure, track and tweak action to meet goals.
Search Engine Optimization, SEO, always comes back to world-class customer service. You can't know how we'll you're doing with customer service, unless you track your performance and take action to improve.
Resources: Simply Measured 2015 Social Planning Guide